Salesforce Certified Marketing Cloud Email Specialist

About this certification

The candidate giving the exam must be familiar with the Salesforce Marketing Email application tools and how to build relational models. One who has good experience with Email marketing and using the automation tools and can communicate the best ideas with the marketing team can give this exam.

Experience of 6-12 months of designing the marketing campaigns using Pardot is necessary to ace this exam. Knowledge of B2B marketing is also compulsory.

Salary of a Salesforce Certified Marketing Cloud Email Specialist:

USA: $76,506 (Source)

India: INR 805,624 (Source)

Benefits:

1. Job Opportunities - A Salesforce Certified Marketing Cloud Email Specialist is entitled to better job opportunities owing to the highly advanced skills and knowledge that is offered by this certification. It provides an individual with appropriate recognition in their career path.
2. Salary Increment - A Salesforce Certified Marketing Cloud Email Specialist is considered to be better skilled than other professionals not owning a certification. Therefore, it is evident that with greater efforts come rewards in terms of an increase in the salary.

Exam Topics:

1. Email marketing best practices: 15%
2. Email Message Design: 13%
3. Content Creation and Delivery: 18%
4. Marketing Automation: 19%
5. Subscriber and Data Management: 28%
6. Tracking and Reporting: 7%

Exam details

You have to renew this credential after every year.  If the credential expires then you have to give the full proctored exam again. You will start receiving email notifications as a reminder to complete your modules.

Total Number of Questions: 60 MCQs

Time: 90 minutes

Passing Marks: 65%

Exam Format: The exam is available in two formats - 

1. Onsite Proctored - The exam is conducted in association with Kryterion. Registration for the exam must be done 24-72 hours in advance. To locate the test center, click  here.
2. Online Proctored - For an online proctored exam, click here.

Time Taken to Prepare for The Exam: It takes about 3 months in all for a beginner to grasp the concepts. However, a professional might take a lesser amount of time with multiple study aids.

Logon to Salesforce official website for more details. 

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