Salesforce Certified Marketing Cloud Developer

About this certification

Salesforce Certified Marketing Cloud Developer credential has Marketing Cloud at its core and is aimed at professionals who have the required experience developing dynamic marketing assets such as Emails and landing pages.

The developers are also expected to be proficient in SQL and Salesforce Certified Marketing Cloud Email Specialist is a prerequisite for attaining this certification. A candidate appearing for the Salesforce Certified Marketing Cloud Developer exam shall be able to configure data import, write basic SQL, create personalized marketing assets, and explain subscription management amongst other things.

Average Salary Range:

USA : $117,401 (Source)

India : 5,35,000 INR (Source)

Benefits:

1. Prioritizing Security - Leading companies hire Marketing Cloud Professionals to secure their data. The foremost priority for Marketing Cloud developers should be to maintain the privacy of data. App development security is a necessity now and Salesforce Certified Marketing Cloud Developer credential ensures the same.
2. Competitive Edge - The Salesforce Certified Marketing Cloud Developer credential justifies that the holder is an expert and has the utmost proficiency when it comes to Salesforce. It not only boosts career opportunities, but also provides an edge to become an industry expert.

Examination Topics:

1. Data Modeling (14%)
2. Programmatic Languages (35%)
3. API (22%)
4. Data Management (22%)
5. Security (7%)

Refer to this link for getting started with the preparation process of Salesforce Certified Marketing Cloud Developer.

Exam details

Prerequisite: Salesforce Certified Marketing Cloud Email Specialist Credential

Number of questions: 60 Multiple-Choice and 5 pretests (unscored)

Passing score: 63%

Exam Time: 105 minutes

Exam Format: For scheduling the exam, click here. The exam can be taken in two formats: 

1. Onsite Proctored - The exam is conducted in association with Kryterion. Registration for the exam must be done 24-72 hours in advance. To locate the test center, click here.
2. Online Proctored - For an online proctored exam, click here.

Time Taken To Prepare For The Exam: This exam takes about 45-50 hours of preparation time. It is crucial that the required time is committed to study for the exam using multiple study aids.

A certified developer is required to complete the Marketing Cloud Email Specialist certification maintenance modules on Trailhead once per year to renew the certification.

For more details, click here.

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