Salesforce Certified Marketing Cloud Administrator

About this certification

This certification is for administrators who have excellent knowledge of cloud computing and marketing. The daily job includes maintaining the Marketing Cloud Platform and performing administrative functions. Candidates possessing three to six months of experience as a Cloud Administrator along with excellent experience in digital marketing can take the exam to leverage their career.   

Salary:

US - $90,00 - $144,813 per annum (Source)

India - INR 400k-700k per annum (Source)

Benefits of the Exam:

1. Increase in Salary: A Salesforce marketing cloud administrator gets 25% more salary as compared to a person with no certification.
2. In-Depth Knowledge: You will learn new skills and tools like Marketing Cloud integrations (FTP, API, MC connect), troubleshooting account, best security practices.

Exam Topics:

1. Digital Marketing Proficiency - 13%
2. Subscriber Data Management - 18%
3. Setup - 38%
4. Channel Management - 16%
5. Maintenance - 15%

Exam details

Number of questions: 60 Multiple-Choice and 5 pretests (unscored)

Passing score: 65%

Exam Time: 105 minutes

Exam Format: For scheduling the exam, click here. The exam can be taken in two formats: 

1. Onsite Proctored - The exam is conducted in association with Kryterion. Registration for the exam must be done 24-72 hours in advance. To locate the test center, visit here
2. Online Proctored - For an online proctored exam, visit here.

You have to renew this credential after every year.  If the credential expires then you have to give the full proctored exam again. You will start receiving email notifications as a reminder to complete your modules. 

Time Taken to prepare for the exam: If you are completely new to Salesforce and don’t have any prior experience, then this would require at least 3 months, studying 2-3 hours/day. The best way to prepare is to finish the Trailhead modules and the official study guide. 

Click here for more details.

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